Content writing is a core feature in the marketing strategy of any business. The impact
of well-written content on your marketing campaign can be huge. It helps you build a
relationship with your audience and allows them to engage with the brand’s campaign.
Content writing forms the foundation of what your company or brand stands for, its
visions, goals and how it is to be perceived by the audience. A well-written copy is
supposed to be powerful enough to convince the audience to buy the service or product
you are promoting or selling.
Brand awareness, search engine optimization (SEO) and effective marketing—all of this
can be achieved with the help of a good content writer. As a business owner, it might be
difficult for you to hire a dedicated writer for your team that understands the digital
marketing landscape and creates compelling content for you. After all, a good writer
must have the necessary research skills, creativity, experience, patience and
willingness to invest time into producing relevant content. The solution to this lies in
outsourcing. Businesses choose to hire writers in India, who can assist them in creating
meaningful, attractive and high-ranking content.
It is fruitful for companies when they hire a virtual content writer who can be trusted
with the responsibility to create and manage content. Such partnerships are successful
due to several factors, including cost- effectiveness, quality work, timely delivery,
creative insights and well-researched material. While the benefits of having a virtual
content writer are many, here are some of the most common advantages.
● Save time: Good writing demands time and undivided attention. When you
choose to hire a content writer from India, he or she can become your
dedicated virtual employee. They invest the right amount of time and energy on
every blog post, webpage content, social media post or any other marketing
content that you might require. A professional writer must ensure that every piece
is edited, well-formatted, plagiarism-free, and based on the brief given to him/her.
● Expert writers: You must have a seasoned writer with the right training and
experience to understand your brand’s needs and vision. Whether you choose a
website content writer in India or a blog writer, outsourcing will open all options
for you to select from the best talent available.
● Scale your content strategy: By choosing a team for content writing in India,
you get the flexibility to scale up your work and increase the number of blogs and
posts on your website and social media pages respectively. The writers can be
trusted to plan and research various aspects of your brand in order to produce
content that aligns with your marketing strategy.
Steps to follow while outsourcing content writers
Determine your goals: When you choose to outsource content writing, it is essential
that you set your goals at the very beginning.It is crucial that you plan out the number of
articles you need per month or week.Try to set the tone and other details for your
content. Once you have established these things, your writer can work in accordance
with your goals and provide timely content.
In addition to the frequency of the blog posts, the word count of each article should also
be made clear. Your writer can then churn out relevant information and draft something
within the given word limit.
The purpose of your content must also be determined and communicated clearly to the
writer. He/she can prepare content based on those lines. For example, the primary aim
of your content could be to drive traffic, urge readers to visit your business page or just
inform and entertain readers. These motives must be pre determined.
Define your budget: When you hire Indian content writers, you are already saving
money as they are known to be more cost-effective than other outsourcing countries.
However, while setting your budget, it is important to consider the time, research and
effort that the writer will be putting into generating good content. A simple market study
and cost comparisons will help you determine the right pay for a trained and
Compare various content writers: It is always better to browse through several content
outsourcing firms and take samples from different writers before deciding whom to hire.
A comparative study of the available resources will help you identify the right fit for your
Set up a contract: Having a contract with all the necessary details mentioned is always
helpful in establishing a professional and successful relationship with your outsourced
content writers. The contract must include details such as remuneration, mode of
payment, joining date, work expectations, termination guidelines and any other detail
that might be specific to your company or role. A contract officially binds both parties to
fulfill and uphold their commitments towards a project.
Provide company background: A writer needs to understand your business and its
end goal. A company’s vision and ideology must reflect in its marketing content. The core message that you wish to relay to your target audience must be communicated
clearly so that the writer’s content is based on those lines. It allows writers to feel more
involved when the business’ aim and targets are shared with them.
Many organizations start looking for a good content writer in the initial stages of their
marketing campaigns and continue to seek their assistance once the business has
established itself digitally. Content marketing constitutes several stages that need to be
followed as per your business’s growth and presence. Hence, a content writer also uses
evolving strategies for a business over time.