The corporate world has changed drastically in the last year, but one thing still applies – video marketing. Regardless of your company’s size, video marketing may help your business prosper even during these difficult times.
The significance of video is now more apparent than ever in the contemporary corporate environment. It’s no longer a choice, but an essential business development technique that drives phenomenal results.
More companies are realizing this now and making full use of their influence through videos. By 2020, about 86% of companies were using video marketing which marks a stark increase of 41%, when compared to video marketing statistics from 2016.
So, if you are wondering if videos are a marketing technique you should use by 2021, you’ve landed on the right post. Here, we will explain why 2021 will be the year of video marketing why you should onboard this trend as soon as possible.
Why Has Video Marketing Taken off in 2021
1. Videos are Vital Social Media Engagement Drivers
Brands cannot connect with customers in the same manner as before owing to the pandemic that has engulfed the entire world. According to recent research by Wyzowl, approximately 91% of marketers think that during the COVID-19 pandemic, video content has garnered more attention from viewers.
This seems to be consistent with consumer behaviors as about 96% indicate that because of the epidemic, the quantity of video material that they watch has risen.
Video advertising on Instagram receives, on average, three times more engagement than sponsored images. Even organic video postings are more effective than pictures. They get about 38% more engagement than static photos.
It’s the same with Facebook. Video advertisements have conversion rates 20 to 30 percent higher than static image posts. Their click-through rate is likewise about two to three times greater. While videos are quite attractive, not all videos will work well on social media. You must optimize your content to suit consumers’ tastes.
2. Videos are Still the Most Engaging Content Formats
It’s not simple to stay ahead of competitors in a very crowded industry. Even sponsored advertisements across different social media channels frequently fail to stand apart in companies of all sizes.
Sure, the platforms may make your advertisements appear on your target customers’ news feeds. They cannot however guarantee that people will glance at your advertisements or pay attention to them.
The highly engaging nature of videos might just help you in changing that! You can capture the attention of prospects with video advertisements as it compels them to stop for a while and consume the presented video.
Facebook is the world’s most popular platform for social media. It had around 2.8 billion active users in January 2021. Every unique user spends around 1.3 seconds per post, which can be increased by up to 5 times by leveraging videos in your marketing material.
3. Videos Help in Reducing Ad Spend Without Diminishing Results
Video can assist you to decrease your advertising costs. This is one of the cheapest methods of promoting your business. By paying just a few cents per view, you may attract an enormous but very focused public online.
YouTube may not have as many active users as Facebook, but it remains to be the go-to video marketing tool. It offers new advertising possibilities, particularly if you run an e-commerce business.
Now, marketers may run interactive advertisements. Consumers may see a list of goods and their relative pricing under a video ad. You can browse through the list and buy the products you desire in a few clicks.
4. Videos Help in Building Brand Loyalty & Recognition
Trust is a highly essential asset for your brand in an evolving business environment. You may establish a trustworthy connection between you and your audience via video. So, how exactly can you accomplish that?
Well, questions and answers (Q&A) videos are one way to go about it. This enables the audience to ask questions and express their concerns. You may thus promote confidence and create deeper connections with your audience.
You can humanize your brand with video marketing. Putting a face on your brand may make your brand more reliable, trustworthy, and genuine in the eyes of your target audience.
Moreover, your customers will foster a closer relationship with your brand by watching branded videos. Another benefit is the fact that they will be more inclined to suggest your business to others.
5. Google Considers Videos for Ranking your website
By adding videos on your homepage or on your blog, your readers will be encouraged to remain on your page for a longer period. It is 53 times more likely that your website will appear as the top search result on Google if video content is deployed on the landing pages.
Search engines such as Google employ several ranking criteria to evaluate the online visibility of a web page. The duration of customer retention refers to the time a person spends on a web page before returning to the search results page.
This statistic indicates how engaging, helpful or amusing your material is for your visitors. If visitors stay a long time on your website, it shows that your material has been consumed and search engines rank the site higher.
It implies you discovered something worth your attention. Therefore, increasing time may assist you in increasing the ranking of your website on SERPs.
Conclusion
The digital landscape across the top-visited sites and applications is dominated by video content. It is now essential to prioritize the usage of video in your digital media efforts when drawing up a strategic marketing strategy.
People prefer video over other media and information formats. Video is attractive and engaging and is a great means to reach more people and engage with them. The development and creation of a video with pillar material are now simpler than before.
This pillar content can be broken down for cross-channel use as microcontent. Therefore, if you are still on the fence about leveraging video marketing decrease your advertising costs for your business, think again! You might be missing out on a lot!