All of us were fascinated with cartoons and have nostalgic memories of animated stories presented by big names like Walt Disney and Marvel. These studios have knowingly or unknowingly included motion graphics with inanimate and static images and made them spin, bounce, run, cycle, etc, to make them appealing to the viewer. Motion graphic videos accentuated the previous designs with text that moved, bounced, reshaped, and galloped to make text fun and engaging at the same time.
When we tell stories with pixels it helps the viewer imagine the larger picture. The text is given a new meaning, and the narrative is molded into a motion. However, things captured through camera pixels are expensive and consume more time and effort. But when it comes to motion graphics, the effect can be as powerful if done right and sometimes more effective than a camera-panned picture.
Movement of objects with graphics can be used even within a motion picture shot with a camera to explain plausible situations or points of view that can be expressed in a manner that can be grasped and absorbed easily. EdTech platforms are using motion graphics to create simulations for difficult-to-explain topics related to science, technology, and math.
There was a time when flipbook art was a common means to illustrate a story and create the concept of motions. Later on, still-motion animation caught the fancy of creative artists to portray fun stories, especially for children. With the advent of video-sharing platforms, motion graphics appealed to many consumers, wherein with text and explainer videos and simple graphic designs, powerful storylines could be executed.
The job description of a motion graphics designer is to tell a compelling story using images, audio, and video to produce memorable and impactful experiences. Yet it’s not an easy job, just like everything else in the world. When one picks up the tools and begins the process, a lot of thought must first be put into it.
Here is a basic workflow for motion graphic designers when using this method in the storytelling process:
- Core objective
Decide what the video needs to convey and then structure the script of the story and narration around the parameters such as length, target audience, and the concept of the video.
The screenplay will revolve around the story, and the motion graphics used will involve the elements required and what type of shapes and colors will be used to connect with the essence of the content. Even if there is the abstract sense it has to come back to the core content so that there are no tangents in narration or execution. One can finish this step by using a simple pen and paper or drawing tools online to conceptualize with stick figures the required shape, motion, and interaction of the elements.
The final step is to bring everything together, and it’s time to start putting your plot into motion. Design every element you’ve drawn out on your storyboard in detail. A really lovely story will be produced as a result of these assets.
A design is more than merely adding trendy animation techniques or fading in/out different scenes. It involves weaving a seamless narrative so that it unfolds in an instant. Everything must be in perfect harmony with the action, including the timing and voiceover.
A mute video is not interesting. However, videos without a voiceover and just elements that match audio are popular with motion graphic designers and are used in many advertisements and explainer videos.
Good editing skills can elevate and sometimes save the motion graphics video in the right manner. A designer has to keep in mind the length requirements to keep the engagement level right.
A popular mascot Fido Dido has been regarded as one of the finest motion graphics characters created for a pop soda brand 7up several adverts do not have a narrative voice yet different sounds match the motion of the character. The power of motion graphics has always been high and time and again used by brands. If the graphics design is good, one can be proud of the digital asset that will be created in current times.