If WordPress is suited for websites, Magento is clearly the perfect platform for online e-commerce shops. In fact, it powers popular websites like Nike, Coca-Cola, and others. But there’s no reason to believe that it’s only suited for the big guns! In fact, it suits medium and small businesses just the same.
Magento is designed to be flexible and help businesses grow. It provides tons of opportunities to retailers to scale their business up. In fact, you can always start small with the basic Magento features and eventually switch to a more sophisticated version of the platform when the need arises. The open-source nature of the platform allows developers to add more features and modules, or plug-ins as may be necessary in your case. However, for that, you’d need robust Magento support in San Francisco, helping you every step of the way.
Benefits of using Magento over the other alternatives
While it is true that using e-commerce platforms like Woo Commerce, Shopify, or even BigCommerce is fairly easier when compared to Magento, the latter is clearly a better option for those looking to expand and perhaps in the hunt for a more professional solution. It is for those who are thinking from a long-term perspective. Magento has an ever-growing professional ecosystem and is more suited for businesses looking to go beyond the local market and perhaps cater to foreign markets.
- Scalability – Companies offering professional and reliable Magento support in San Francisco know the versatility and scalability of Magento. In fact, it is the best choice for online merchants who have hundreds of different product categories or item variations. Even if your business grows, you can still continue using the platforms, which isn’t the case when businesses use Shopify and Woo Commerce, which is designed to help only small businesses.
- Open source modular architecture – Magento is a free and open-source platform, whereas platforms as Shopify are paid commercial products. It consists of several small modules, rather than being an all-in-one piece of software – where each module has its own use or purpose. That said, if Magento was a single large application, customizing any part of it would freeze the entire business website.
- Rich functionality – When you compare Magento with a platform like Woo Commerce, you’d come to realize that the former offers more free e-commerce features. So, whether you are looking for product personalization, grouped items, or even product reviews, all that is available for free in Magento. As for Woo Commerce, to get the same features, you’d have to pay for the additional extensions.
- Customization – Though most of the things in platforms as Woo Commerce and BigCommerce can be taken care of without help from an e-commerce professional, these offer far fewer website customizations thus limiting the overall experience. In fact, unlike Magento, these do not let retailers change cart functionality and the core function, and only allow theme and template customizations. Whereas in Magento, you can literally change any aspect of the site/ online store.
Magento for small businesses and established retailers
Why do businesses need small developmental teams? Well, though the platform is free, you’d need Magento support in San Francisco to help you in dealing with the different aspects of the online store – from handling design elements to adding custom elements to the site. The fact that the platform offers tons of customization opportunities is what necessitates this external help all the more. That is why we recommend Bornate. It is an adept agency dedicated to handling the back-end requirements of every small and big business. They have experienced Magento experts who work towards adding added functionalities to the site thereby offering a one-of-a-kind experience to customers, leading to a better site engagement and bigger ROI.
Connect with them at hello@bornate.com for more info about their services and pricing.