Contrary to the common perception, cosmetics are not for women alone. Cosmetics are gender-neutral regardless of the basic hygiene or aesthetic enhancement class product. However, it is early days for the Indian beauty eCommerce industry as D2C brands reach scale following the US footsteps.
According to Avendus’ report, the Indian cosmetics market will hit US$ 28 billion by 2025 even as the global market touches US$ 725 billion. So, if you are in the cosmetics business or contemplating a foray into the eCommerce space with a beauty brand, read on.
Challenges in Cosmetics eCommerce:
As cosmetic brands start hitting scale, the Indian eCommerce market turns more fertile. However, the challenge will still be finding a receptive audience to make your brand trustworthy for enhanced sales.
Much depends on the merchant account service providers designing the launching pad to deliver a shopping experience worth cherishing. And Zaakpay’s customized adoption goes a long way to address your specific concerns. So let us see how you can surmount these challenges.
- Project a Niche:
Choose your calling from over six hundred cosmetic brands in the market for a standout aura. Then, explore the trends in the beauty industry to pick niche products for your audience. Finally, deliver according to consumer preference with a thorough understanding of your product line.
- Design a business plan:
Set your goals and work on a definite roadmap to achieve them. The cosmetics space needs highlighting the minutest details, and here is the definitive list.
- An expressive name for your online enterprise, founder details, and your product or service platter
- Focused market research
- Execution plan – operations, management, receptiveness
- Sales and marketing
- Financial breakdown – investment, earnings, expenses, and revenue projections
- Risk perception analysis
- Funding sources
- Vivid Product Sketch:
Consumers must visualize your product before zeroing in on their choice, even without physical access in the online space. You can wow the tech-savvy audience with info describing ingredients, allergy red flags, texture, finish, and application tips to generate more than a glance.
- Packaged to Order:
Cosmetics are delicate, needing a well-packaged delivery chain to match the order. Safe shipping protocols with monitoring until delivery are best not compromised. The Zaakpay Ecommerce payment gateway tailors the checkout ecosystem to your specifics to deliver a memorable shopping experience. In addition, a seamless return and refund mechanism is the recipe for establishing customer trust.
Choosing Where to Sell:
Having understood the fundamentals of the cosmetics eCommerce landscape, you must choose the platforms where you can establish your brand with assured sales. Then, cross the bridge when you reach with a focused marketing and promo strategy for never looking back on your sales graph. Therefore, let us check out.
- Social Media:
Social media engagement with your audience is essential for leveraging its potential. Use Instagram to good effect sharing snaps, reviews and experiences build your brand equity in cyberspace. In addition, encourage tagging customer contacts without worrying about website hosting or third-party seller commissions.
- Market Place:
You get access to a robust eCommerce platform where millions of shoppers throng. And your cosmetics portfolio can attract attention if managed with ingenuity.
- Multiple Channels:
It is ideal when customers find your brand in multiple channels promoting sales and marketing. For example, showcase your products on the web and link your presence on social media to boost your business to grow faster.
- Brand Online Store:
You seal arrival on the eCommerce platform with your brand’s online store, where your customers interact and buy. Your brand image leapfrogs and raises your business to the next level to help focus on customer acquisition and retention. And Zaakpay’s hand holding establishes your store theme distinct from the crowd.
Marketing and Promo Tips for Online Cosmetics Business:
The two cent’s worth cues can mean a world in your Ecommerce cosmetic presence with an ascending sales graph. In addition, keep track of the trends in cosmetics to devise marketing and promotion strategies accordingly.
- Logo Identifier:
Every global brand establishes its identity through a unique logo recognized anywhere. Therefore, designing a logo to hallmark your brand representing your business and marketing strategies makes sense. Thus, the logo becomes worthy of your business identity over time in the competitive eCommerce market.
- Personal Endorsements:
Today’s discerning customers rely more on personal endorsements than on marketing channels. So why not leverage the potential presented by friends and family, not to mention social media influencers. Incentivize your customers to share your brand and set the buzz on social media.
- Influencer Marketing:
Get influencers to endorse and share your brand on platforms like Instagram. Narrating their experience is a sure recipe for enhanced sales.
- Product Reviews:
No advertisement is better than domain experts or gurus reviewing your brand. While many own YouTube channels, some are social media handles with vast loyalty. As a result, your product reviews can give an easy reach to their followers.
- Handout Giveaways:
There is nothing like a free add-on to the purchase to acknowledge and appreciate. If nothing, it brings a smile to your customer’s face, even if the freebie is a sample to encourage repeat purchases.
- Join Trade Shows:
Trade shows around the city are great opportunities to promote your brand among prospective consumers and businesses alike. Coming to the limelight through the show adds a halo to the brand. However, get a business card ready before foraying in the show exhibiting your creativity besides professionalism.
- Distribute Flyers:
A great way to attract attention in the Ecommerce business is a well-designed “flyer” carrying product information besides visually appealing images. In addition, the flyers must highlight price incentives to draw consumer interest among your loyal and potential customers.
- Offer Enticing Deals:
Deals and offers that appear attractive enamor people naturally, more so in the cosmetics industry. So if you can lure them to discounts and buy-one-get-one deals, it will motivate them to buy. In addition, set timelines, and the consumers will not wish to miss the bus before the offer closes.
The cosmetics eCommerce space is poised to soar to stratospheric heights as the trends reveal. Of course, it helps that cosmetics are gender-neutral, opening up a vast audience to tap. Zaakpay can be the right choice to fall upon for creating an ecosystem equipped to absorb burgeoning sales, whether it is the marketplaces, social media, or an online brand store. A sustained creative and professional business strategy for marketing and promotion can be the game-changer in boosting your cosmetic eCommerce sales.